The Bigger Picture

So far, the majority of the posts have been focussed on Consumer Behaviour and thoughts on how to change it.  However, of course, Consumer Demand for goods is only one link in a longer chain related to consumption.

The video is from this site, the story of stuff and it gives a great, simple summary of the process, from Extraction to Disposal, via Production, Distribution and Consumption.  Annie Leonard knows her stuff and she dishes out the scary interesting stats as she makes it clear how central the Consumption element is.  However, she also suggests that this is perhaps the most variable area, because the drive to shop only came into being post-WW2.

Good stuff.


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