What seems to be going on here

The point of view of doing this blog is to capture thoughts, ideas, articles, websites and other stuff related to the MSc.  As I’ve started to post, it seems that there is a bit of a pattern starting to emerge.  This is that I’ve been posting things which look at different ways to encourage people to change their behaviour, particularly around the issue of ‘buying less stuff’.

So, we’ve got:

Make it a personal challenge to live with less (live on 100 items)

By raising the price, people will buy less (post about Peak Oil)

Create an immediate danger, clarify what victory and the enemy are (Ministry of Food exhibition)

In order to encourage people to consume less, you have base you’re messaging on why they consume it in the first place (‘Eat Less Meat’)

That seems like quite a good start.


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