Social engineering for the good – Hand washing in Africa

 

Might be useful in the future – here’s Radio 4’s In Business that looks at Health (called ‘Now Wash Your Hands Please’ broadcast on 29th July 2010).  The first piece in the programme is about getting Africans to wash their hands.  About 1 million people die every year as a result of not washing their hands and this is a great example of an NGO working with the corporate sector (Unilever) in a Public Private Partnership.  It’s about highlighting the health issue and how Unilever has created new sizes of soap and used its marketing expertise to get the product and message out there.

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