Daily Archives: August 9, 2010

Quote of the Day

“Everytime you spend money, you’re casting a vote for the kind of world you want”

Anna Lappe

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Selfridges

This is interesting.  This was in Selfridges in London.  It was the in-store work to promote their Sale.  It’s telling consumers about the pointlessness of the purchases they are about to make.  It’s irony gone mad.  In a good way.

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Why do we buy so much stuff anyway?

We were doing our duty after the end of WW2.  As captured in these words:

“After World War II, amidst the depression, retailing analyst Victor Lebow suggested that “Our enormously productive economy … demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption…. we need things consumed, burned up, replaced, and discarded at an ever-accelerating rate.” In the 1950s President Eisenhower’s council of economic advisors also stated “The American economy’s ultimate purpose is to produce more consumer goods”.  And after 9/11 President Bush told us “To go out and shop”. ”

This is from this article

Social engineering for the good – Hand washing in Africa

 

Might be useful in the future – here’s Radio 4’s In Business that looks at Health (called ‘Now Wash Your Hands Please’ broadcast on 29th July 2010).  The first piece in the programme is about getting Africans to wash their hands.  About 1 million people die every year as a result of not washing their hands and this is a great example of an NGO working with the corporate sector (Unilever) in a Public Private Partnership.  It’s about highlighting the health issue and how Unilever has created new sizes of soap and used its marketing expertise to get the product and message out there.

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