Stopping Smoking is Easier than Stopping Shopping

As part of the MSc, I think it’s going to be useful looking at different government campagins to encourage the public to change certain behaviours.  They include:

Stop smoking

Wear seatbelts

Anti-drink driving

Recycle

Turn heating down

If you take Stop Smoking, which is probably the one which will have the most written about, it’ll become apparent how difficult it is to get people to stop and yet people know that they will die.  So, you’d think that getting people to buy less will be easy.  But I don’t think it will be.  Anyway, here’s a bunch of anti-smoking ads.  The interesting thing is that:

a) the all kind of look and feel the same

b) they look like they’ve been created to win awards, not to stop people smoking

c) why are they using posters?  How can a simple poster message be expected to stop an addiction?

Anyway, here they are for reference:

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